Friend MTS

FriendMTS, a leader in content protection and anti-piracy solutions, needed a refreshed brand identity and website to better reflect its expertise and innovation. The project’s goal was to create a professional, modern, and user-friendly web presence that appeals to a tech-savvy audience, including broadcasters, rights holders, and technology partners.

For the rebrand, I developed a cohesive visual identity featuring a clean, modern color palette and typography that emphasized trust and technical expertise. The design incorporated custom iconography and illustrations to make complex solutions more accessible and engaging.

The website redesign focused on user-centricity, with a streamlined layout, intuitive navigation, and responsive design to ensure a seamless experience across devices. Key features included a bold homepage with clear messaging, visually rich solutions pages, and engaging case study templates to build trust with potential clients. Subtle animations and interactive elements added sophistication without overwhelming the user.

The result is a scalable design system that positions FriendMTS as an industry leader, enhances user engagement, and delivers a clear understanding of their services. Within three months of launch, the rebrand and website redesign resulted in a 42% increase in user engagement, a 25% boost in lead generation, and a 31% improvement in page load speeds. The new brand and website have strengthened their market presence and made a lasting impression on their audience.