Manufacture 2030

Website redesign for a business at the forefront of climate action. Supporting M2030’s growth with a platform that reflects their essential work in sustainability.

To meet this brief, the new website needed to focus on Earth - the planet M2030 is helping to save. But rather than present users with images of pollution, carbon emissions and deforestation to reflect the climate crisis, we chose to incorporate assets showing the planet’s beauty and biodiversity to capture the very thing M2030 is working with their clients to protect.

This visually striking imagery was enhanced by the addition of subtle movement to the site through custom Lottie files and page animations. In particular, these animations made use of the triangular shapes in M2030’s modernised logo to communicate the idea that it is through many small actions fitting together that individuals and companies are able to meet their emission reduction targets.