The Future is TRK

We launched Leica Geosystems’ mobile mapping TRK range with a comprehensive campaign spanning messaging, branding, video, events, social media, print, and advertising. Anchored by the hero message "The Future is TRK," the campaign emphasised the TRK’s impact on construction, infrastructure, and natural resources. A clean, bold identity featured an abstract dot motif inspired by point-cloud data, symbolising precision and innovation. The campaign achieved remarkable success: 5,000 event attendees, a 200% increase in website traffic, and $25 million in pre-orders within the first month, cementing Leica’s leadership in mobile mapping solutions